Combining Online and Offline Marketing to Promote Your Business

Online marketing is synonymous with online business. But did you know that traditional marketing, or offline marketing is still beneficial to an online business? You read that right. Both offline and online marketing need not go against each other. But rather, you may incorporate both marketing efforts into your marketing mix to make sure that you maximize your ROI, or return of investment.

Why?
Numerous studies have proven that traditional marketing is an indispensable medium in influencing the behavior of customers, both in the online world or otherwise. Traditional marketing strategies can reinforce the message conveyed from its online counterparts. That being said, you shouldn’t neglect the marketing capabilities that the TV, radio, print, and other traditional mediums have in delivering your business to audiences across the world.

So how exactly can you integrate offline and online marketing strategies together to your marketing mix? Well, there are several ways to do this, and may even work one out one on your own if you’re creative enough.

Have a professionally designed website

This will be the flagship that sends your messages to your target customers so make sure that your website is not just about beautiful styles and vivid colors. Instead, it must be appealing but at the same time provides easy navigation, so in case they need to contact you regarding their concerns about your services or products, you can be reached easily. Make it a point that your site is up to date with fresh and useful content, and never make it seem like you don’t have time to update your website. This will have a huge reflection on your personality, and you wouldn’t want to end up turning off prospective clients, right?

Attach your URL in each and every online and offline marketing materials.

You’d want to ensure that your brand/business gets as much exposure as you can so that it can be recognized by consumers faster and guide others more to the doorstep of your business. Include your domain name in every letterhead, business card, banners, your blog, and other marketing mediums that you use.

Encourage the audience to visit your site and learn more about your services, products, or business.

If you promote via magazines or newspapers about your latest product for instance, then do advise the reader to drop by your site to find out more about your offering. If your URL is easy to remember or catchy, then it can turn viral especially when you’re advertising in media like television, radio, and the towering, digital billboards.

Give away special coupons

Lure the audience into visiting your site by giving away coupons, discounts, or other exciting deals. This way, you’ll get to increase your chances of actually making a sale.

These are only a few means of using offline marketing together with your online marketing strategies in order to promote your business effectively and boost your sales rates. So if you haven’t considered implementing these, try them now and see the results!

Work Online From Home – 3 Ways To Drive Traffic To Your Online Business

If you have decided to start your own online business then you’re going to encounter the struggle of driving high-quality traffic to your website or squeeze pages, so I wanted to lay it all out for you by giving you three fantastic strategies that you can start implementing today that will get more traffic to your business in no time flat.

Three excellent traffic-generating strategies that will help your online business grow quickly include:

#1 – Article marketing

There is no secret that article marketing is a fantastic strategy for driving highly-targeted and highly-qualified leads to your online business. The key to becoming successful with an article marketing campaign is to learn the proper way to write articles that captivate your audience and compel them to take action after reading. This is easily achieved by simply mimicking the formula you are seeing in this very article.

#2 – Blogging

Starting a blog is a fantastic way to drive lots of traffic and build your brand/business. All you really need to do in order to start blogging is get a domain name and upload a free theme to your site, then simply to go out and start adding quality content that people will want to read. While this takes a little time to bring in lots of traffic, once it gets rolling it will be continuous and keep bringing you lots of business.

#3 – Commenting on blogs and forums

An often overlooked strategy is simply strolling the popular blogs and forums in your niche and adding value by leaving comments. When you add a comment that adds to the educational-aspect of the post or discussion, people will naturally want to link back to you and this will bring you lots of free and targeted traffic.

Do you want to know the exact steps needed to start your own business from home, and/or the tips/tricks I used to create a successful offline USMLE Prep Courses business?

Retail Marketing – Basic Tips For Your Business Presentation

Retail marketing has increased in these recent years significantly and there is a number of retail marketing companies offering their services now. However, retailers still own a certain fear of engaging their services or investing in marketing services at all. They still believe that marketing is an expensive activity to invest in and cannot recognize the benefits this activity can bring to their business.

Further on I will share some basic retail marketing ideas that can increase footfall in your store and make these retail marketing techniques a bit more familiar to all retailers.

1. Business Cards and the way to use them.

Make branded business cards and print the products’ names or the services that you offer at the back of it. Always carry your business cards with you and provide those to be available to all customers visiting your store. Let’s say you can share the business cards whenever you talk to a customer or leave a bunch of them at the counter so everyone paying at the counter or getting some information can get your business card also.

2. Monthly Drawings

Create monthly drawings for some of your products or services and use this activity to acquire customers addresses and some other contact details like email addresses for further marketing campaigns.

3. “How To” Seminar

Publish three months “How to” seminars for all interested customers and potential customers and discuss topics and share advices from experts in your industry. Use these gatherings to share your brochure and other hard copy marketing materials and increase your influence among the target audience.

4. Publish a website, become authority in the industry you represent.

Create and publish a website presenting your business and your services or products. Engage an appropriate marketing person to make your website visible among the targeted audience. Additionally build yourself an image like an expert in the appropriate industry by writing and publishing articles online and through the conventional marketing channels about topic that will interest your customers the most.

5. Press Releases

Present newsworthy press releases whenever necessary. Again you can use the traditional marketing channels and the online media as well.

6. Engage Social Media Marketing

Along with the creation of your website, create appropriate social media presence for your business. Create a Facebook page and use it to publish news, adds, useful advice for all your followers. Suggest this page to all of your Facebook page, and ask your employees to do so if they find it useful.

7. Logo, taglines, tee-shirts, brochures

Present your employees with free tee-shirts carrying your business logo and slogan to wear them to work. Place you logo and tagline on all hard copy marketing,materials, like brochures, pens and other.

8. Join Associations

Join a trade association related to your industry and use the communication to its members to make them more familiar to your business for eventual business deal. On the other hand make it very clear that you are a member of a reputable association that presents serious and reliable businesses. That way your own reputation will be improved among your customers.

These are just a small number of activities you can take to improve your market positions. It is important to consult a retail marketing consultant for specific advice and tips that fit best your business needs and your specific industry.

Ping Marketing is a Retail Marketing [http://www.ping-marketing.com] Agency experienced in using pragmatic and innovative tactics in attracting customers into stores and increasing retail sales. They value good marketing ideas and great design, and never lose sight of the their customers’ business objectives.

Tweeting for Business – Should Twitter Extend the 140 Character Limit?

Okay it’s true, most of us are addicted to Twitter by now. Some of us use it as a modern day celebrity communication tool, just hoping for that special reply or retweet (or in fact any form of recognition from our idols), whilst others use it for its powerful business promotion / networking capabilities.

With Twitter now handling over 140m tweets and nearly 500k new members each and every day, it’s not hard to see that this is going to be anything but a here-today-gone-tomorrow phenomenon.

So this brings me to the topic of what I want to talk about, i.e. where does Twitter go from here, and more specifically should the 140 characters be extended. I’m not talking to the likes of 5k characters or so, I just mean enough to make it more of a ‘proper’ sentence for people like me that like to write long-handed (speaking as someone that has used SMS text messages for many years and still writes ‘because’ as ‘because’ and not ‘cuz’)!

Of course I can see an argument for both sides, and for example the Plain English campaign say 75-100 characters is an optimum length for a sentence. Now I think that works great if you’re writing many sentences in paragraphs, however, Twitter is not like that. In my experience I’m always trying to condense a paragraph into a sentence, and it usually takes me longer to think about / edit my tweet down, so I can get over what I want to say.

It takes time and thought to write a successful tweet that other people will want to read, so with that in mind I’ve prepared my top 5 list for creating a quality condensed business tweet:

1. Quality… quality… quality

A successful business tweeter will always tweet about something new, fresh or interesting on their area of expertise. This should be your own informed and non-biased view on a topic, news or event within your industry.

2. Never rush a tweet

Remember that this IS published content and people will read it, perhaps for many years to come. At a basic level it must be factually correct, and represent your brand / business in a positive light.

3. Keep it business

If you’re tweeting for business then keep it that way – perhaps have one account for business and one for personal use. A prospective customer may not want to know that you had a fly in your soup at lunchtime, or what time you got in after a night out on the town.

4. Spelling

There really is no excuse for bad spelling these days, and if you’re not the best speller then acknowledge it and make sure you spell check first in another application, and then paste into Twitter. If you’re going to use word shortening like that used within SMS messaging, then it’s best to use the recognised standards. There are plenty of sites that have a glossary of terms.

5. Appropriate linking

If you want to direct the tweet readers to a URL then make sure it’s relevant to the topic and builds on the subject of your tweet – no one likes to be sent to a poor quality link with no original content.

Personally I think that by following these simple steps will increase the quality of your business tweets (within the 140 character limit constraints), and of course quality tweets will lead to more followers which is a good thing as it builds confidence with prospective customers that look at your Twitter account.

I’d love to know what you think about the 140 limit – perhaps I’m not alone in my potentially old fashioned ways.

Social Media for Small Businesses – 5 Reasons Why Your Small Business Needs to Get Social

Since starting my business in 2007, I have worked with a number of small businesses – and at the beginning all of them have the same mindset; “Twitter and Facebook… that’s not for me. I don’t know how to do it, and I haven’t got the time”

Effective use of Social Media tools will not make your business an overnight success… but it will increase your exposure to a massive audience (full of potential customers), it will increase the traffic visiting your site,and it will improve your site rankings in search engines.

If you leave this article with one thought only, let it be that Social Media is suited to every business. Once you understand the tricks involved, not only will you see that you do have the time, but also that you understand why sharing your news with the world is important.

1. It is not a passing trend

If your business is currently considering whether to invest time and resources in your online profile, what are you waiting for? The choice is no longer, “Will we do Social Media?”, but now “How well will we do it?” While there will arguably always be a place for the now-termed ‘traditional’ marketing activities, social media is not going to be a passing trend. The growth of Social Media is relentless, and will continue to change the way we go about our everyday lives.

If Facebook were a country, it would be the 3rd largest in the world (i.e. bigger than the USA)
YouTube is the 2nd largest search engine in the world
People care more about how their social contacts rate a product, than how Google ranks it
78% of consumers trust peer recommendations… only 14% trust adverts

Accept the fact that Social Media is here to stay, and get your business on board from the beginning.

Burying your head in the sand is not an option.

2. It can be a low-cost marketing tool

The low cost card has been overplayed in the past -so I’m not going to say this can all be yours free! There are clearly costs associated with establishing a social media strategy for your business, not least including the consultancy fees if you decide to outsource the activity to a third party. Another sometimes hidden cost, is that of your time if you decide to manage your own online profile.

Keep in mind the sheer size of market you can reach with your online activities. Yes the costs are there and should always be carefully monitored to ensure you are getting a quality service, but think about the scale of marketing campaign you would need to reach a global audience. Comparatively they really are minimal.

Creating an engaging online presence, that accurately reflects your brand/business, can leapfrog the often expensive marketing activities aimed at generating market awareness and preference (i.e. Adverts in papers/radio, leafleting, direct mail etc). Imagine doing a mail shot to the whole of the UK – how much might that cost?, and more importantly, how many of those recipients would be interested in your product?

Using social media, your business can establish itself in the marketplace, and be accessible to a global audience.

3. It IS relevant to your business

One of the MOST frustrating stumbling blocks is the misbelief that Social Media is reserved for a specific type of business – Who made up that rule?

If I need a dance class for my daughter, I am going to look on Facebook for a group nearby. If we need a decorator to fix up our bathroom, we will look on the Internet to see who comes recommended. Every business should be using social media if they are interested in attracting new customers and increasing sales. The difference between SEO and social media is the ease with which you can share your news and your personality.

One of my clients is a green heating installation company based in Northampton (UK) and they use Twitter every day to share what job they’re about to start, upload photos of installations, and comment on news stories. Visits to their site have increased, and their opinion has been mentioned in the national press regarding Energy efficiency stories. By sharing their views and news, they gained free PR and advertising for nothing.

4. You DO have the time

Running a small business myself, I fully understand how there are sometimes not enough hours in the day.

You can be so busy doing your job, that sharing your news with the world can get pushed to the bottom of your to do list.

The trick with this is quite simple…. relax. Consider what you would tell your partner when you get home from work, “a funny thing happened a the office today…” or “we got a great lead on a potential new client from so and so” – all of the stuff you would normally share with someone who is interested in your day – you share online.

Having lots of different accounts can get confusing so you should think about starting off simple – have one online account (Twitter is probably easiest for this) and try and tweet something interesting everyday. You can do this from your mobile or your desktop, and you will honestly be surprised how quickly this becomes second nature.

Once you are confident on one platform, consider your other options and try out a few. Once you’ve got a couple of accounts, you can pool your streams (the information you share) which helps co-ordinate all your accounts in one easy to use place (take a look at Tweetdeck, or Hootsuite for examples of these).

Social Media is all about Return on Investment i.e. the more time you spend on your accounts, the more returns you will see for your business…but it’s your choice. As a guide, you could spend as little as 10 minutes / day keeping up with your Twitter followers and feeds, and still maintain an active and relevant profile.

5. Slowly slowly catchy monkey…

The number one rule to remember with social media is “NO HARD SALES”.

Whatever you do, never never never fill your feeds with list after list of products and links to your website. All this will do is get your accounts flagged as spam and turnoff potential customers. The general rule of thumb is to approach your social media as a conversation – much like you would chat to people in the pub. Tell people about your day and ask about theirs. Find out what they are interested in, and suggest reputable and relevant contacts to help.

Building relationships takes time, but can reap great rewards. Express your personality through your accounts (as long as it is in keeping with your business) and you will find followers ready to listen to what you have to say. When you do include promotional messages in your updates, your audience is empathetic and interested to find out mo

Take the Best Dress Shirts for Your Elegant Business Attires

As the old saying goes, fine feathers make fine birds. If you really want to improve your appearance among your colleagues then you need to wear a more stylish shirt in the office. A formal occasion requires you to dress formally while casual clothing is available for some unofficial occasions.

In our daily life, people prefer casual clothes to formal clothes, because you shall feel relaxed and comfortable on casual clothes, sometimes casual clothes will do for your convenience too. While in office, many employees are required to dress formal clothes. This situation is the most common in business tables.

Of course, it would be best for a man to match his suit with a suitable tie, and it would be the first choice for a lady to wear a professional woman’s suit when taking part in a business activity.

When we refer to formal clothes, mens dress shirts and womens white shirts will naturally come to people’s minds. Business shirts are a part of the essential items that any business man or woman should own and match with other elegant clothing items, like suits, tie or elegant dresses in order to achieve the perfect business looks for any formal occasion. This is why you should focus on detailed information of business shirts when choosing them for your need.

Even in a business casual work environment, clothing should be pressed and never wrinkled. Torn, dirty or frayed clothing is unacceptable. All seams must be finished. The shirt is one of the most important clothing items that tell a lot about the elegance of a business man or woman. So the shirts must have stiff collar, and must be simple and elegant instead of complicate. The shirts with odd pictures and words are not acceptable. Most importantly, it should look neat without noticeable wrinkles.

Famous brand business shirts are always so expensive that many business women and men who just start their job and soon they can not afford them. At this situation, you can turn to some less expensive shirts or online stores. We will note that clothes in online stores are usually cheaper than those in shopping arcades. We need to choose some online stores built great reputation and with legal certificates.

Clothing tells a lot of your characteristics and reflects your attitude towards your life. Appropriate clothing contributes to your successful business, makes a good impression on others and boosts your confidence in your daily life. So let us dress elegantly and live a wonderful life.

By the way, if you still fail to find the best style that suits you, you should try to design a shirt under the help of experienced tailors. There must be no difficulties in finding such tailors.

Why Your Small Business Needs to Market Online?

Online activities have grown manifold across the globe. Businesses are increasingly realizing the importance of marketing online. Many small businesses are, however, confused whether or not to go for online marketing. This is mainly because they are not aware of the importance of marketing online. We discuss here the importance of online marketing for small businesses.

Nearly 94% Internet users, search products online before buying. People are thus relying more on the Internet to find businesses. That means, businesses need to focus more on increasing their online visibility.

To make local audiences aware:

You may have a great product line or services, you also should make sure your target audience know about your business. Local audiences are more likely to become customers for small businesses. In online marketing, you can use local SEO to enhance your online visibility in local search results. This will make customers aware of your brand, business, products or services thus helps you to reap the rewards by being available to these people.

To make your business accessible to the right audience:

You can easily target audiences in online marketing. Instead of targeting many people, who are not interested, targeting a specific group will reduce marketing expenses and will also generate quality leads.

To increase the right kind of traffic to your website:

Getting traffic to your website may not always serve the purpose of improving your business. What if majority of users who visit your website do not have any intention or need to buy your products or services? You can effectively use online marketing to drive the right kind of traffic to your website. You can use SEO and search ads for this purpose. By the right SEO strategy, your website will rank better for relevant keywords and this in turn, helps in getting relevant traffic to your website.

Placing of search ads also will help in getting relevant traffic immediately. When you can attract right kind of traffic to your website, the potential of translating that traffic into sales will be more.

To avoid losing online customers to competitors:

Now-a-days, having a website is a common practice for businesses. Many customers research online before they purchase a product. Your competitors will have a clear upper hand if they have online visibility and you do not. Since yours is a small business, customers may not know you. You need to market online to make them aware of your presence. This will avoid losing out customers to your competitors who are already on the web.

To make selling and marketing easier:

Traditional marketing uses mass media and it is difficult to target specific customers. For small businesses, there will be a limited number of customers. By using online marketing, they can easily target the potential customers. By targeting the potential or relevant customers, you can increase the chances of converting them into buyers.

Marketing becomes easier when you know the results of your marketing activities. It helps you know and rectify the drawbacks in the online marketing strategy. One of the primary advantages of online marketing is that you can measure the results. There are many tools that help in measuring the effectiveness of online marketing.

These points clearly explain the importance of online marketing for small businesses. As a small business-owner, go for online marketing to leverage the benefits it offers.

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How to Be Awesome at Online Business – 10 EASY Rules For Doing What You LOVE for a Living

If you are sick and tired of chasing one bright and shiny thing after the next, and are truly ready to build a fun, easy and lucrative business around something you LOVE, this short article was written with you in mind. The vast majority of people will NOT follow these simple ideas, but if you DO, I promise… your chances for building a blog, brand, business and BANK account that makes you happy, will go UP in a hurry!

DO pick a niche that you have passion and feel a sense of purpose for as well.

DO have multiple ways to monetize your market. While passion and purpose is GREAT… you DO need to make a profit to be able to succeed.

Never jump into a new niche without a profitable plan for converting strangers into subscribers and subscribers into sales.

DO build your business around something that makes you come alive. The simple equation of PASSION and purpose being the absolute easiest way to earn perpetual piles of profit is as true today in 2014 than it has ever been.

DO focus on content, conversation, community, curriculum and conversion if you want to earn great money online.

DO make it about THEM… and not about you. Think about solving problems and not selling services, and you will ultimately build a community of fans, friends, followers, and enthusiastic evangelists who will help you get your marketing message out to the masses.

DON’T chase gadgets, gimmicks and gurus if you truly want to build a viable, valuable and enduring business that truly will last for the long term.

If you really want to connect with a genuine community of clients who truly DOES need what you offer… Do get hyper clear on WHO you are, WHAT you do, who you do it for… and how their lives change when you do what you do BEST for them, before you do anything else.

DO think low and moderate cost programs delivered to as many people as possible, over expensive products and promotions that are only appropriate or affordable for small groups of individuals who can afford your rates. For example? It’s far easier to sell 100 people a $100 a month weekly teleseminar or webinar, than it is to sell 2 people 5k per month coaching. (it’s also far easier to way over-deliver value in the long term when you focus on lower prices for GREATER amounts of people, rather than having to do deliver HUGE value to people who are paying you multiple thousands of dollars per month or more)

DON’T ever build your business on the flimsy foundation of fly by night strategies like SEO, or your content on contrived keywords, or any approach that is not built to stand on it’s own. There is a world of difference between quality content and CONTRIVED content and long term, there is NOTHING that will make you “rich” about building a business that always has one eye looking over it’s shoulder for the other shoe to drop.

Do learn how to write powerful, persuasive copy that compels the click. You don’t have to be a professional copywriter to learn how to write great content… and the ROI for being able to write copy that converts is the best single investment you can make in yourself that there is.

Lastly, DO focus on outward facing SERVICE oriented industries that allow you to help people succeed in an area that you have experience or expertise.

Coaching, for example… is probably the absolute BEST online business that there is, and one of the most fun and profitable business you can possibly build.

I not only LOVE my own coaching practice, but after 10 years plus online, with millions of readers, thousands of sales and more ups and downs than 3 lifetimes could describe, learning to coach professionally is the single most rewarding thing I’ve EVER done for myself… bar none!

The Lowdown on Contractors’ Business Credit Cards

All the major business credit card issuers have set their eyes on the growing small business credit card market and are trying really hard to get a bigger slice of the pie. They have also realized there is a strong segment of the small business credit card market that could equally benefit from the features of small business credit cards: the group of small contractors and construction companies.

The business credit cards designed for contractors have the objective of inducing them to do away with invoice-based payments by check and to rather shift to more frequent use of their business credit cards. An industry study has shown that less than 5 percent of all spending in 2006 was done by charging the expense to the business credit cards of business owners. The business credit card issuers would prefer small business owners to think of using their business credit cards for everyday business-related expenses and not just for travel and entertainment.

MasterCard launched its industry-specific business credit card designed for construction companies last year. This card also allows longer payment cycles than usual. A similar program for business credit card holders is offered under Chase Contractor Visa Business credit card program. These programs give access to promotional financing and enjoy a strong rewards package. There is no pre-determined limit on spending. This enables contractors to pay bigger-ticket business expenses by using their business credit cards instead of writing checks. Purchases of construction materials amounting to at least $1,000 will be subject to a longer 60-day payment term; purchases below $1,000 will not qualify for this promotional financing benefit.

There are limitations that you should bear in mind, especially if you are angling for the rewards points and discounts. The bonus points are earned only on net purchases that are made with contractors that have classified their merchant locations to the company as contracted building services, building and construction materials, and landscaping services.

There is a limit to the bonus points that can be earned in the categories mentioned above: 20,000 points per month. That is equivalent to $20,000 worth of purchases on your business credit card. However, there is no maximum number of base points that can be accumulated. You will need to distinguish between the two point types.

The business credit card holder should examine the fine print closely to inform him- or herself with the particular services, materials and products that will qualify for rewards points if paid with their business credit cards. The qualified merchants may not be quite as confined as those of the usual branded business credit cards, but still there are limitations.

Your business credit card has no pre-determined limit on spending. But that does not mean you can spend indiscriminately. If a particular purchase amount will result in your business credit card account going over your credit limit, only the portion that falls below the limit will qualify for the rewards points. Beyond that, every charge that causes a breach in your credit limit will be subject to evaluation before it is authorized; the evaluation will take into account both your spending pattern and payment history.

Embroidered Business Shirts – Labeled With Quality

The appeal of promotional clothing is that promotional items are carriages for both working style and working image. There are few things more impactful, from a promotional point of view, than someone wearing a logo and business name on their chest, when they put on a neat collared shirt, or someone with a simple tee, the business name and logo all over the shirt in big broadcast letters.

The cap on your head is a good place for a logo. Caps and logos have an almost symbiotic relationship. When someone sees a cap, you don’t have to look far to notice the logo. But caps don’t communicate the same degree of professionalism or prestige as a clean fashionable shirt. There is so much surface area on a business shirt to put your logo or business name but to really impress; promotional businesses often go for the tasteful business logo above the shirt pocket. When someone wears an embroidered crest on their chest, it’s as if they’re wearing a badge – a statement of identity and presence. In this case, identity and the presence are tied up in the business name and logo.

The logo’s semiotic power cannot be underestimated when we think of putting it on articles of clothing. Corporations make sure the logos that represent them do so in a way that creates an impression in people’s minds. People need to see an image or a pictorial idea when they see a business name. That’s just the way the mind works. Promotional businesses have worked out that the logo’s power can only be done justice if the logo is seen in the right position or light.

Position is one of the main concerns of promotional businesses that specialize in Embroidered Business Shirts. The process of embroidering a shirt is more than just sticking a business name and logo on a shirt. The logo must stand out on the shirt in such a way that it doesn’t overwhelm the shirt but their can’t be an overbalance towards neatness and discretion. A good business shirt is strengthened by the embroidered pattern, crest, badge or logo that stands out on the chest.

Make no mistake. A high quality shirt makes an equally important as the logo on that shirt. Once again, it’s all about association. Put your logo on a poorly designed or poor quality shirt and your logo will be associated with something second rate. Put your logo on a high quality shirt and your logo will be associated with quality. There is a strong case for only using the best business shirt merchandise to promote logos and business names. Business shirts are supposed to represent professionalism and confidence. Link these ideas with your business by putting your logo on a stylish business shirt.