Internet marketing for small business is quickly becoming the new advertising platform for many small business owners these days and for good reason, the internet has proven to be an excellent way to get your brand, business, product and/or service to the market.
As more and more consumers decrease the use of yellow pages and local newspapers as a way to find local business the return on investment for internet marketing for small business is very attractive.
However now is the time to start establishing your businesses online presence if you haven’t already. For years a few smart companies who saw the trend and jumped on early have quietly being growing their businesses while many of their competitors who in some cases are much bigger have scaled down due to financially tough times.
Internet marketing for small business is not just a getting on the first page on Google as most small business owners desire. Having your website optimized for the search engines and showing up in the top results is an important part of internet marketing however this is only one part of a much bigger strategy.
Video is one of the hottest topics on the internet at the moment, recent surveys suggest that website like YouTube which is a video sharing site gets more visitors to it than Google some days. This makes sense as we all love television and is usually the first thing that gets turned on when you enter your home.
People love watching videos, and essentially most people go online to seek information, so if you are a plumber and you upload a video showing people how to unblock a drain pipe, this is valuable information that people will watch and share with their friends.
A very powerful business practice that has been around for years is networking. Networking is essentially interacting with other people in your target market and befriending them and letting them know what you do (your business).
I am sure you have heard of a little site called Facebook, and if you haven’t ask your kids. Facebook is a social networking site where people go to interact and share things with others. The power of networking has been proven for years; Facebook puts the power of networking on steroids and allows you to spread your message very wide and very fast.